The FinTech landscape in Canada is expanding swiftly, with new entrants continually emerging to provide Canadians with enhanced options for their financial requirements. Even established banking institutions have acknowledged the significance of FinTech, prompting them to introduce innovative products aimed at tech-savvy customers.
So, what does the term FinTech encompass? It refers to Financial Technology, which pertains to online or technology-oriented businesses that deliver financial services. Much like how companies such as Airbnb and Uber have transformed their respective industries, FinTech simplifies various aspects of managing your finances.
In Canada, the primary segments of FinTech include banking, lending, and portfolio management, but there are also new applications designed to assist with savings and financial literacy. As technology evolves, new products and services will continue to emerge, but let’s examine some of the key established categories.

Online Banking
Interestingly, it was a foreign entity that first brought FinTech into the Canadian spotlight. ING Bank, a Dutch institution, entered the market by offering interest rates substantially higher than those of traditional banks—up to 3% more. Around the same period, PC Financial launched its services, but ING’s memorable slogan, “Save your money,” remains imprinted in Canadians’ minds.
The operational strategies of ING, now known as Tangerine, and PC Financial are fairly straightforward. They deliver banking services entirely online, which, alongside the absence of physical branches, enables them to provide competitive interest rates without account fees, attracting a significant customer base.
Recognizing the growing influence of FinTech, traditional banks have revamped their offerings. For example, BMO has introduced PlanShare, allowing multiple accounts for a single fee, whereas CIBC’s Smart Account imposes a cap on service charges.
With nearly a dozen online banking options available, it can be challenging for Canadians to navigate the various features. Regardless of the choice made, it’s essential to ensure that the bank is a member of the Canada Deposit Insurance Corporation, ensuring your deposits are protected up to $100,000.
Robo-Advisors
Robo-advisors have been present for a few years, but their advantages, primarily lower fees, are just starting to gain traction. While some may overlook the significance of reduced fees, consider this: the average management fee for a mutual fund hovers around 2.5%, while robo-advisors range from 0.5% to 1%. Over time, these savings can amount to significant sums.
Robo-advisors are reshaping the investment landscape by allowing access to professionally managed portfolios at a fraction of traditional mutual fund costs. Contrary to what the name suggests, these platforms don’t just rely on algorithms; skilled professionals design the portfolios using ETFs.
Typically, users respond to a set of questions, which leads to a recommended portfolio. These portfolios are generally passive, with adjustments made only when predefined conditions are met. While being a do-it-yourself (DIY) investor may still be cheaper, it’s clear that robo-advisors offer a compelling alternative. Moreover, investments are safeguarded under the Canadian Investor Protection Fund, and many robo-advisors also provide additional complimentary insurance for larger investments.
Currently, Canada boasts more than a dozen robo-advisors, each presenting a mix of similar and unique services. Among these, I find Justwealth, Wealthsimple, WealthBar (now CI Direct Investing), ModernAdvisor, NestWealth, and Smartfolio notable. While I’ve named only a few, it illustrates the caliber of options available. For a more comprehensive understanding of Canadian robo-advisors, refer to this exhaustive guide.
Peer-to-Peer Lending
The landscape of FinTech in Canada is relatively straightforward concerning peer-to-peer lending, with three primary competitors: Borrowell, Grow, and Mogo. These online lenders facilitate loan approvals without the need for in-person visits, with funds typically deposited into accounts within 48 hours.
Interest rates for these loans can vary widely, ranging from 4.8% to 45.9%, contingent on the borrower’s credit score. Naturally, individuals with higher credit ratings will secure better rates, while those with credit issues may face rates approaching those of credit cards.
These loans appeal to individuals seeking more favorable rates than existing credit card offers or those who may struggle to obtain loans through traditional channels. With fixed repayment schedules, these loans are designed to assist borrowers in eventually overcoming debt—at least in theory.
It’s worthwhile to check out Borrowell, as they offer a complimentary Equifax credit score without the need to apply for a loan. To delve deeper into Canada’s three online lenders, take a look at Boomer and Echo’s review.
In Conclusion
If you’ve been hesitant to embrace the FinTech revolution in Canada, now is the time to reconsider. Just as people were initially reluctant to adopt computers and mobile phones, which have since become indispensable, FinTech is reshaping our financial interactions. The innovative solutions available have already streamlined our lives while also saving money. For more insights on the differences between traditional and online banking, visit stocktrades.ca.
